Designed for Grandiflora Fragrance, this retail activation stages the discovery of perfume as both a visual and an olfactory experience. Wrapped in a collage of monochrome floral imagery, the stand becomes a sculptural object within the retail environment.

A counter composed of layered platforms invites customers to explore the collection at their own pace. Sampling sits at the centre of the experience. Fragrance blotters are placed within easy reach, encouraging customers to pause and compare as they move between scents.

Oversized fragrance note cards are integrated as a visual guide, each pairing a floral photograph with its corresponding scent. Rather than functioning as descriptive graphics, they become visual expressions of fragrance, prompting customers to draw connections between image and aroma.

Product, image and interaction combine, transforming the simple act of sampling perfume into an act of discovery.

Images courtesy of Grandiflora